Using Twitter to predict what's going to be HOT in the stock market

WTEV Reporter Alex Hill discovered that a University of California professor and researchers developed a model that uses Twitter data to predict stock market trading and value the next day--and with more accuracy than some more traditional trading algorithms (take that, Dow Jones).... While  not everyone agrees the research is valid, Florida State College social media expert Amy Moore gives her learned opinion on the increasing presence and impact of social media. (CBS 47 WTEV, March 26, 2012, 11 p.m.)