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Do Negative Political Ads Work?

Nov 1, 2022, 10:58 AM
Millions of dollars are being spent on political ads in Florida during the primary season. Some of the ads tell viewers why they should vote for someone...

but really, a lot more of them are trying to convince viewers of why they shouldn't vote for some candidate. Florida State College at Jacksonville Political Science Professor Douglas Kuberski, Ph.D., tells CBS 47 Reporter Karl Torp when and why negative ads can work--and when they can backfire. (WTEV CBS 47, Jan 20 2012)