Content Management

Accuracy and timeliness

Content should be current, useful and owned. Pages that cannot be maintained should be simplified, consolidated or removed.

Review high-risk content such as deadlines, tuition/fees, admissions steps, contact information and program requirements on a defined schedule.
Remove expired alerts, events and promotional content promptly.
Check links regularly and repair or remove broken destinations.
When staff change roles, update directories, biographies, contact blocks and other references across the site.
Clearly identify archival information that must remain available for historical reference.

Lead with the information visitors need most.
Use plain language and define unavoidable academic or technical terms.
Prefer short sentences and short paragraphs.
Use bullets for scanable sets of related items, but do not turn every paragraph into a list.
Write descriptive headings that help visitors predict the content below.
Use active voice and action-oriented language.
Avoid internal jargon, unexplained abbreviations and organizational shorthand.

Page purpose and audience are clear.
Content owner is identified.
Facts, dates, contacts, links and program information are current.
Heading structure is logical and starts with a meaningful H1.
Link text is descriptive and duplicate links have consistent purposes.
Images have appropriate alt text and are optimized.
Color contrast and text-over-image contrast pass.
Keyboard access and visible focus are verified for interactive elements.
Forms have labels, instructions, error handling and approved anti-abuse controls.
Mobile layout has been reviewed at narrow widths.
Page title, metadata and canonical behavior are appropriate.
Documents are current, accessible and named appropriately.
Third-party content is approved and does not introduce avoidable privacy/accessibility issues.
Analytics/tracking requirements are documented when applicable.
Preview/UAT testing is complete before production publication.