Search Engine Optimization
SEO begins with useful, well-structured content. Pages should clearly answer a visitor's question and provide accurate metadata that helps search engines understand the page.
On-page SEO
- Use one descriptive page title and H1 that reflect the page's primary topic.
- Write a concise, useful meta description for important landing pages.
- Use natural language rather than repeating keywords.
- Use descriptive internal links and meaningful anchor text.
- Use headings to organize content rather than styling ordinary text to look like headings.
- Use descriptive image filenames and appropriate alt text.
Technical SEO
- Maintain canonical URLs where duplicate URL variants are possible.
- Use redirects for moved content rather than leaving broken links.
- Maintain XML sitemaps and ensure important public pages are discoverable.
- Avoid indexing preview, test, duplicate, administrative or other non-public experiences.
- Protect page performance and mobile usability because both affect visitor success and search visibility.