Entrepreneurship Law: Protect the Brand

Intellectual Property & Brand Protection is a practical entrepreneurship course designed to help business owners safeguard their brand, content, and digital presence in today's competitive marketplace. Participants will gain an understanding of trademark and copyright fundamentals, brand protection strategies, artificial intelligence ownership and usage considerations, social media compliance, website liability, and marketing and advertising regulations. The course also explores best practices for protecting original content, identifying potential intellectual property risks, and reducing legal exposure across digital platforms. Through hands-on activities, including trademark search exercises, AI risk assessments, brand infringement identification, and practical content usage scenarios, participants will develop the knowledge and skills needed to protect their business assets, maintain compliance, and build a legally secure and recognizable brand.