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Florida Community College 2006-07 Catalog


College Credit Courses

MAR 1011 Principles of Marketing — 3 Credit Hours

This course is an introduction to the process of planning marketing programs for goods and services. Topics covered are marketing management and planning, marketing strategies, market segmentation, market research, consumer behavior, product life cycles, pricing, advertising, sales, distribution channels, and global marketing. Three contact hours. (CBE) A.A., A.S., A.A.S.

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