BRC 0353 Credit Union Marketing
In this customized course, students will gain knowledge of the role marketing plays within an organization. Topics addressed will include what is 'marketing', product mix, the marketing environment today and tomorrow, and market segmentation. Also included will be market and member research, marketing mix, developing sales and service quality, marketing plan, advertising tools, marketing budget, and elements of a campaign. Through in-class work sessions, students will be required to complete a class project. This course is intended for credit union employees only.