ADV 2000 Advertising (Y) 3 Credit Hours
This basic course, designed to familiarize students with the function of the advertising profession, covers consumer behavior, research and market segmentation. The course examines various kinds of advertising departments as well as the functions of the advertising agency itself copy, art, media selection, TV/radio production, print production and account management. Students will prepare print advertisements and produce TV and radio commercials. Three contact hours.